Events
Sign up to be the first to hear about my new events. You’ll leave knowing what to pitch, where to pitch it – and why editors will say yes.
Make The Headlines Live is coming – and spaces will be very limited.
I’m hosting a series of intimate PR events this year from The PR Cabin, in the garden of my home in Upminster, Essex. Small groups in a stunning setting. This will be a proper day out of your business that puts you – and your story – front and centre.
This isn’t a conference. There are no rows of seats, no death by PowerPoint! It’s a small, carefully curated group of ambitious business owners.
What to expect
A focused, intimate day working on your PR – your story, your angles, your pitch strategy
A plan you can action either in the room, or the moment you get home
A networking lunch
Drinks and conversation at the end of the day
VIP options for those who want more impact
Why this works
I’ve spent nearly 30 years as a journalist – including as Femail Editor at MailOnline – and eight years getting entrepreneurs consistent national coverage in The Times, The Telegraph, the Daily Mail, Forbes, Good Housekeeping, Glamour and more.
I know which emails editors open, and the ones they delete. And I know exactly how to position you so they keep coming back.
My clients aren’t one-hit wonders. They’re in the press every single month – because consistent, brand-aligned coverage is what builds the kind of trust and authority that actually grows a business.
That’s what we’re building together at Make The Headlines Live.
Where we are
The PR Cabin, Upminster, Essex
Easily accessible from the M25, Underground and Overground.
Join the waitlist
Spaces will be released to the waitlist first. Leave your details below and you’ll hear from me before anyone else.
About me
I’ve been a journalist for nearly 30 years, including as Femail Editor at MailOnline where I took the platform’s third biggest channel from 2.5 million hits a day to 15 million.
For the past eight years I’ve been helping entrepreneurs secure consistent national coverage every single month without fail. I know what editors want because I’ve been one. I know what gets ignored. And I know that most entrepreneurs who are doing their own PR are working really hard without the strategy or editorial insight to make it stick.
My clients have been featured in brand-aligned articles, in top-tier outlets, including Forbes, The Times, The Telegraph, Daily Mail, MailOnline, The Sun, Sun Online, Mirror, Mirror Online, Glamour, Stylist, Metro, Good Housekeeping, Platinum, Woman & Home, Woman’s Own as well as radio and TV.
Every month. Without fail.
What my clients say…
Lisa Johnson
“I’ve loved working with Carol. Her strategy for PR is so thought out. It’s not just about getting you into press, she works out the positioning in a long-term strategy to help you be seen as the expert in your field. The opportunities have been amazing so far! I’d definitely recommend!”
Liv Conlon
“Carol secured my first PR 7 years ago when my story was just emerging, which was HUGE! More recently I’m working with her on a consistent PR strategy, not only have I made my investment back for the year with the coaching students it’s attracted, but I’ve also been spotted for some ‘grand-slam’ opportunities! I trust Carol implicitly with my brand and my image, she’s the ultimate professional and her ambition, passion + creativity is evident in the results!”
Holly Matthews
“Carol has been the best investment in my business this year! She works with passion, bravery and at a pace that matches my own. She thinks outside the box with ideas and pitches and is always willing to work with you on ideas. I have been featured in major publications that I would never have been in had I not worked with Carol. An absolute powerhouse of PR!”
Debbie Grayson
“For anyone thinking of working with Carol 1-2-1, I wholeheartedly recommend it. I have done several courses in PR but the missing piece for me was the actual implementation. I am so busy with my business that I simply don’t have time (and use that as an excuse not to) to pitch myself. I love how easy Carol makes it, and I’ve been featured in multiple national newspapers and magazines on multiple occasions. None of this would have been possible without Carol’s help. It’s been worth every penny and more.”
Susie Hasler
“I chose to work with Carol because she not only had extensive industry experience, but she really understood who I am as an entrepreneur and understood my business and what I needed. Carol very quickly helped me to gain amazing press opportunities, and was proactive about sourcing them for me. She was considerate, approachable and great to work with. Carol was always available at the end of the phone when I had any worries or wobbles about anything! I highly recommend any entrepreneur to work with Carol - she's the best in the business.”
Will Iredale
“Carol is a superb operator. She has a strong nose for a good story and knows exactly what is required by journalists to land quality and engaging coverage.”