With 25 years’ experience as a journalist, Carol runs a results-driven boutique PR agency working with entrepreneurs and brands to raise their profile in the media. With a proven track record of securing high-profile coverage, our clients have been featured in top-tier outlets, including Forbes, The Times, The Telegraph, Daily Mail, MailOnline, The Sun, Sun Online, Mirror, Mirror Online, Glamour, Stylist, Metro, Good Housekeeping, Platinum, Woman & Home, Woman’s Own as well as radio and TV.
PR Services
Maximum Exposure
A results-driven PR service, securing national coverage in leading publications. Our bespoke 12-month strategy combines proactive and reactive pitching to deliver impactful media exposure that elevates your brand, boosts your credibility, and sets you apart from your competitors.
Get Press Ready
A 12-month DIY PR strategy package, providing entrepreneurs with a comprehensive plan for securing national media coverage. Includes a complete package with a strategy call, tailored story ideas for each month and publications. All the tools and guidance you need to get press-ready.
The Big Book Push
You’ve written the book – now it’s time to make sure it makes headlines. Over five months, we’ll implement a tailored, hands-on PR strategy designed to secure the national media coverage your book deserves. Having worked with numerous successful authors, we know how to get your story into the media and capture the attention of your target audience.
Other Ways To Work With Me
Freebies
Free resources and downloads to help you PR your business
Masterclasses & More
Coming soon! Masterclasses and training from Carol. Join the waitlist to be first to hear more.
More ways to work with me
For PR Agencies
Carol works closely with leading PR agencies, providing a trusted, reliable extension to their teams. From one-off projects like celebrity interviews and writing and pitching features to long-term, results-driven support, Carol has a proven track record. Her longest-running PR agency partnership spans seven years.
For Entrepreneurs
Carol’s free Facebook group offers entrepreneurs invaluable insights about PR, with support from a community of like-minded women. Carol shares daily tips on pitching, advice on creating attention-grabbing headlines, and insider insights on what journalists are really looking for. Whether you’re just starting or aiming to boost your coverage, this group has something for you.
Consultancy
With 25 years of experience in journalism, Carol offers consultancy services to brands and PR agencies, helping them craft compelling PR strategies that really resonate. Drawing on her extensive journalistic background, Carol knows what makes a story stand out and capture attention in today’s competitive media landscape. She works closely with clients, from refining brand messaging and strengthening media relationships to creating campaigns that get noticed.
Speaking
Book Carol for speaker slots (on stage or masterclasses) to gain insights on the importance of a solid PR strategy, how to land media coverage, and writing standout pitches that capture editors’ attention. With more than 25 years in journalism and six years in PR, Carol delivers no-nonsense, results-driven insights that help brands, PR agencies, and corporates secure top-tier media coverage.
More About Me
I’m Carol Driver, a well-respected journalist and PR expert. Having worked as a journalist for 25 years – including as Femail Editor at the fast-paced MailOnline – I know what it takes to craft brilliant stories that resonate with editors. For the past six years, I’ve worked closely with entrepreneurs and brands to achieve consistent coverage in national newspapers and magazines. I’ve written for or had clients featured in pretty much most publications – including Forbes, The Times, The Telegraph, MailOnline, The Sun, The Mirror, Metro.co.uk, Grazia, Glamour, Good Housekeeping, Woman & Home, and more.
Read my testimonials below!
Get your free pitch checklist now!
Do you want to make the headlines, and send pitches to journalists that REALLY hit the spot?
Get your free pitch checklist now!
Do you want to make the headlines, and send pitches to journalists that REALLY hit the spot?
Communities
How To Make The Headlines
Carol’s free Facebook group is perfect for female entrepreneurs – whether you’re just starting out or you’ve already achieved press coverage, but want tips and advice on what journalists really want.
Carol will also be launching a DIY PR course teaching everything from how to draw out your story idea, how to find the right publication and journalists, how to write a killer pitch, as well as what NOT to do.
Join the Make The Headlines VIP Facebook group!
Sign up now to be among the first to access Make The Headlines – VIP. This isn’t just another FB group, it’s a carefully curated, results-driven community. As well as real-time requests from editors, lives with top-tier journalists, bite-size training – you’ll also get your stories pitched by ME to my national newspaper and magazine contacts.
Client testimonials
Lisa Johnson
“I’ve loved working with Carol. Her strategy for PR is so thought out. It’s not just about getting you into press, she works out the positioning in a long-term strategy to help you be seen as the expert in your field. The opportunities have been amazing so far! I’d definitely recommend!”
Liv Conlon
“Carol secured my first PR 7 years ago when my story was just emerging, which was HUGE! More recently I’m working with her on a consistent PR strategy, not only have I made my investment back for the year with the coaching students it’s attracted, but I’ve also been spotted for some ‘grand-slam’ opportunities! I trust Carol implicitly with my brand and my image, she’s the ultimate professional and her ambition, passion + creativity is evident in the results!”
Holly Matthews
“Carol has been the best investment in my business this year! She works with passion, bravery and at a pace that matches my own. She thinks outside the box with ideas and pitches and is always willing to work with you on ideas. I have been featured in major publications that I would never have been in had I not worked with Carol. An absolute powerhouse of PR!”
Debbie Grayson
“For anyone thinking of working with Carol 1-2-1, I wholeheartedly recommend it. I have done several courses in PR but the missing piece for me was the actual implementation. I am so busy with my business that I simply don’t have time (and use that as an excuse not to) to pitch myself. I love how easy Carol makes it, and I’ve been featured in multiple national newspapers and magazines on multiple occasions. None of this would have been possible without Carol’s help. It’s been worth every penny and more.”
Susie Hasler
“I chose to work with Carol because she not only had extensive industry experience, but she really understood who I am as an entrepreneur and understood my business and what I needed. Carol very quickly helped me to gain amazing press opportunities, and was proactive about sourcing them for me. She was considerate, approachable and great to work with. Carol was always available at the end of the phone when I had any worries or wobbles about anything! I highly recommend any entrepreneur to work with Carol - she's the best in the business.”
Will Iredale
“Carol is a superb operator. She has a strong nose for a good story and knows exactly what is required by journalists to land quality and engaging coverage.”
Contact Carol
Are you an entrepreneur who wants to raise their profile in the media? Are you a PR agency needing an extra pair of hands? Get in touch!
Email: info@caroldriver.com
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How To Make The Headlines
