About Me
I have been a journalist and an editor for 20 years, most recently at the helm of Femail at MailOnline - the world's best-read newspaper website. Here, I managed a team of 15 talented writers, making a call on which stories to commission that would resonate with our audience, the talkers, the trends, the yet-to-go-viral spots. I juggled editing with subbing, writing, sourcing and ultimately growing traffic by making sure we were first with stories, and that our articles were bigger and better than anyone else's.
At Femail, I increased traffic in my first year from two million uvs a day to up to eight million. I commissioned between 30-40 stories a day, both staff and briefing freelancers, as well as homepage editing and building social media engagement. I was involved in top-end meetings to produce unique video content and ideas.
I've also worked in the busy newsrooms of the Daily Mail, the Evening Standard as well as at You and the Sunday Times Travel Magazine, and I blogged for You & Your Wedding Magazine. I am SEO-savvy, and can build engaging editorial and social media strategies.
Additionally, I have worked with some of the world's leading brands (Pepsi, Disney, Royal Caribbean, Tourism Australia, Costa, eBay, L'Oreal) producing digital content ideas and native articles (editorially controlled) as well as copywriting - allowing companies to get their message across with engaging, must-read pieces.
